Privacy Policy

1. Introduction

Balmy Escape Digital ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

This policy applies to our website balmy-escape.com and all services provided by Balmy Escape Digital, a company registered in England and Wales.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (email address, phone number, postal address)
• Business information (company name, website, industry)
• Communication preferences
• Any information you provide when contacting us or subscribing to our newsletter

2.2 Technical Information

We automatically collect certain technical information:

• IP address and location data
• Browser type and version
• Device information
• Website usage data and analytics
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your information for the following purposes:

• To provide and improve our Local SEO and Google Ads services
• To respond to your enquiries and provide customer support
• To send you marketing communications (with your consent)
• To analyse website usage and improve user experience
• To comply with legal obligations
• To protect our business interests and prevent fraud

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent: For marketing communications and cookies
• Contract: To provide our services to you
• Legitimate interests: To improve our services and protect our business
• Legal obligation: To comply with applicable laws

5. Cookies and Tracking

We use cookies and similar technologies to:

• Ensure website functionality
• Analyse website performance
• Provide personalised content
• Deliver targeted advertising

You can manage your cookie preferences through our cookie consent banner or your browser settings. For more details, please see our Cookie Policy.

6. Information Sharing

We may share your information with:

• Service providers: Third-party vendors who help us deliver our services
• Professional advisers: Lawyers, accountants, and other professional services
• Regulatory authorities: When required by law
• Business partners: With your explicit consent

We never sell your personal information to third parties.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• Secure server infrastructure
• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and staff training
• Incident response procedures

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

Typically, we retain client data for 7 years after the end of our business relationship, in line with UK tax and business record requirements.

9. Your Rights

Under UK data protection law, you have the right to:

• Access: Request copies of your personal information
• Rectification: Correct inaccurate personal information
• Erasure: Request deletion of your personal information
• Restriction: Limit how we use your personal information
• Portability: Receive your personal information in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Withdraw consent for processing

To exercise these rights, please contact us using the details below.

10. International Transfers

Your personal information may be transferred to and processed in countries outside the UK. We ensure adequate protection through:

• European Commission adequacy decisions
• Standard contractual clauses
• Certification schemes
• Approved codes of conduct

11. Children's Privacy

Our services are not intended for children under 16 years old. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority:

ICO: ico.org.uk